Audience management platform

US-based broadcasting company

Product management of an audience targeting application for linear TV

2018-2019

Accenture Strategy

Client was developing an internal application to build interest-based audiences that would allow advertisers to target specific cohorts of viewers on linear (live) television format. Business stakeholders provided a set of objectives that were used to build detailed product requirements, feature descriptions, epics, and user stories across a two-year roadmap.

Product requirements & roadmap

Interfaced between engineering groups, business stakeholders, and project managers to define product requirements and prioritize feature sets across a two-year roadmap.

Epics & user stories

Drafted complete set of product epics and user stories aligned to requirements. Worked with technical leads to distribute features across multiple releases within two-year roadmap.

User experience design

Collaborated with in-house design team to define user groups and user experience journeys. Working sessions led to the drafting of UX requirements and visual guidelines optimized against product use cases and organization’s design language.

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