Client was undergoing a major organizational change, which included a global go-to-market sales strategy transformation. Seeking to make optimizations in the way their sales executives are assigned to existing and prospective customers, we built a model to segment their entire global client base. We brought the model to conduct localized data workshops with senior leadership in every region in which client does business. Using the outputs of the model and workshops, we formed a comprehensive set of strategic guidelines to optimize the way in which client goes to market with their products and services around the world.